Smart Shepherd

Breed Better

Company Details

SmartShepherd’s mission is to enable farmers to breed better livestock. The solution includes a wearable device that uses low cost Bluetooth technology to map relationships between free range livestock (primarily the mother-child relationship). The information gathered is used to implement breeding programs that concentrate on improving maternal genetic performance. The devices are attached to animals using a strong nylon collar and left on for 48 hours, which management and data gathering implemented through an Android based application that assigns animals to collars and collects the data at the end of the measurement period. The collars are designed to be used without any direct networking or access to GPS so that emerging markets can be addressed. The system has been used on 38,000 animals in Australia so far (during 2018). We are using a rental model via a 3rd party to distribute the system to farmers in Australia, making it very affordable and building a brand new type of service provision for the sheep industry. During 2019 we intend to expand overseas (South America, South Africa) although this expansion could be rapidly accelerated with an investment so we could move into North America and Europe (chiefly Spain for sheep and Canada \ United States for cattle). One of the original co-founders has left but the company has consolidated around a tested/proven revenue model which will see the company profitable during 2019/2020

  • Pitch Video
  • Smart Shepherd Video 2
  • Merino ewe and lamb at CentrePlus field trial, July 2017
  • Merino lamb with Mark Mortimer at CentrePlus field trial, July 2017
  • Dave Rubie with first commercial customer - Trevor Ryan at Quandialla August 2017
  • Second batch SmartShepherd collar showing battery installation
  • Containers full of SmartShepherd collars before being used, August 2018
  • Attaching collar to lamb during assignment process
  • The SmartShepherd ute - 45,000km covered around Australia between May 2018 and December 2018

Company People

Glenn Vassallo

Glenn Vassallo
CTO & Co-Founder

David Rubie

David Rubie
CEO & Co-Founder

Smart Shepherd News


You might also be interested in

No Offer, Solicitation, Advice, or Recommendation

Except to the extent expressly set forth in materials as may be provided through a password protected area on the SOSV website (the "Materials"), or as otherwise expressly specified by SOSV in writing, nothing on the SOSV website or on any platform or other communications medium owned, operated or otherwise by or on behalf of SOSV, is intended to constitute (i) an offer, or solicitation of an offer, to purchase or sell any security, other asset or service, (ii) investment advice or an offer to provide such advice, or (iii) a basis for making any investment decision. Except as expressly stated by SOSV in writing, neither the SOSV website or any platform or other communications medium owned, operated or otherwise by or on behalf of SOSV, nor any of the Materials make any effort to present a comprehensive or balanced description of SOSV or its investment activities. Please note the SOSV Communication Policy available here.