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MarketForce is a B2B retail marketplace that empowers informal merchants in Africa to source, order and pay for inventory digitally and conveniently, access financing, collect digital payments and make extra money by reselling digital financial services such as airtime, electricity tokens and bill payments. On the supplier side, MarketForce monetizes through availing real-time market intelligence dashboards to FMCGs, coupled with the opportunity for targeted ads and promotions to thousands of merchants.