Positioned in the functional beverage category, Tru Inc. has developed a great-tasting lineup of natural lifestyle drinks to elevate every moment. With a mission to promote health and wellness with better-for-you alternatives in the grocery channel, the brand has already secured distribution in UNFI, KeHE and River Valley Foods as well as placement in Market Basket, Roche Bros, and New England independents. Backed by strategic investors, influencers, and advised by a blue chip board with representation by Polar Beverages, Tru aims to become the predominant brand in the functional space.