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Wine is the most complex consumer good. The vast majority of Chinese consumers lack knowledge about wine, are afraid of fake products, and are lost when shopping in regular wine stores. Fancy Cellar solves this problem by introducing Social Wine Commerce to WeChat.

Fancy Cellar 品庄酒业 is a wine importer & e-tailer specialized in boutique French wines. Our Digital Sommelier, available on web & Wechat platforms, uses recommendations algorithm to help users to simplify, socialize & guide the wine-buying decision. With over 130,000+ fans and followers, Fancy Cellar is an ambassador to the Western lifestyle ideal pursued by today’s young urban generations.