Kokoon’s mission is to become the non-pharmaceutical, digital ‘go to’ for helping people relax and sleep.
The team includes a well known sleep science professionals with over 60 years experience helping people with sleep disorders.
Specialist audio sessions and programmes clinically validated to help people naturally switch off are intelligently delivered via the Kokoon app. The app works in conjunction with Kokoon ergonomic headphones which feature a range of sensors (including EEG). Together they customise the audio to the individual both in real time (for example fading as someone falls asleep) and over time (personalising programmes in response to what’s working for an individual).
To date Kokoon have sold over $5m in pre-orders online and in August 2018 started shipping to customers with an excellent response (77% of customers saying it helps them fall asleep easier). The business model is $5.99/month subscription for the content (similar to Calm/Headspace) in addition to high margin devices ($399). Kokoon are launching to retail in the UK in October.
Kokoon have a pipeline of 3 further devices interfacing into their app and are in discussions with major brands about licensing integrations.
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