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Huue

Huue is making cleaner jeans with an eco-friendly indigo dyeing process

Company details

Huue is making more sustainable jeans with their clean indigo dye made with microbial fermentation instead of traditional petrochemical synthesis. Biosynthetic indigo has five times less toxicity potential compared to chemical sources, and our dye is just as effective and easy for jeans makers to implement.

Jeans are a $100B market globally. Twenty thousand tons of indigo are produced annually for dyeing of jeans. Statistically, every American owns, on average, seven pairs of blue jeans.

Huue Quote Image
Michelle Zhu, CEO
People are paying attention to how the food they put IN their bodies are made, and it's only a matter of time when they start paying attention to the clothes they put ON their body as well.

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