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Seasoned manager with 27 years of international experience managing and transforming companies in diverse industries and geographies. Used both to work as leader of big publicly listed corporations and small family business, or to launch start-ups as entrepreneur or business angel. His first foray in ecommerce was in 2000 by launching a B2B marketplace in Spain and Latam. He has been serving at Boards of directors for 20 years and accompanying top managers as consultant or coach, as well as lecturing International Strategy in two Master degrees on International business. He was living in China for 3 years to develop the distribution of one of the most famous Spanish F&B brands working with Fosun Group.