Ken brings over 15 years of marketing experience from the UK and China. Focusing of digital performance marketing, he advised on the affiliate business model for Ve Interactive, the UKs first AdTech unicorn in 2009. He has worked at a variety of companies including WPP (Mindshare) where he lead strategic marketing and branded content for Kimberly-Clark. He completed his first Merger in 2016 (Darwin Marketing acquired by Dentsu Aegis Network) and has since worked on product development (WeBox 2017), as well as two additional mergers (Curiosity China – Far Fetch 2018, PARKLU – Launch Metrics 2020). He mentors with China Accelerator as well as guest lectures with the National University of Singapore.