The vernacular home screen for the next billion smartphone users
Pixtory transforms the home screen into a gateway of content. The next billion smartphone users in India, Indonesia and other emerging markets will be first time smartphone users. They would be storage conscious, unfamiliar with the app ecosystem and would be primarily vernacular. Pixtory makes the home screen as their gateway of content such that users don’t need 25-30 apps but the most important 5-10 apps. The home screen takes care of the rest of their content needs.
Pixtory anchors on the format of wallpaper stories where every wallpaper has a story behind it. These wallpaper stories are created by a community of contributors as well as an editorial team. Users can use simple gestures to consume wallpaper stories everyday. We use wallpaper stories as an anchor and allow users to consume aggregated content and commerce propositions right on the home screen in a very native experience. Pixtory is currently available in English, Hindi & Indonesian and we have 4 other languages going live soon
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