Multimer makes location decisions easier by collecting and analyzing millions of quantified self data points throughout the city. For this first-of-its-kind system, Multimer develops proprietary wearable sensors, deploys them on multitudes of people every day, then analyzes the data against existing geographic insights. Multimer’s SaaS decision engines are made for professionals in real estate, retail strategy, and advertising. Multimer’s first biosensor system, MindRider, was originally developed at the MIT Media Lab.